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Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.

My role:

Hired by one of adidas's UK's advertising agencies: Groovy Train. I was responsible for the creative development of the microsite for adidas's biggest brand advertising campaign, "Impossible is Nothing". 

The campaign, which integrates television, print and outdoor advertising, point-of-sale and Internet, features 22 athletes in total, from various sports and regions, showcasing adidas' unrivalled broad involvement in sports and unique relationships with athletes.

Key achievements:

As the design director of this microsite, I was Involved in all aspects of the creative development from concept to completion. Regular client contact was vital, and I played an important role within the larger development team, ensuring that the global microsite was designed and consolidated successfully.

Sound, imagery, interactivity, video and animation were integrated,

as well as video subtitles in many languages.

Awarded Macromedia site of the day.


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